Welcome to 2016!

The last few months have been a whirlwind of activity on the cannabis front. From recreational legalization Oregon and Alaska to Bernie Sanders introducing a bill to reschedule marijuana, we have seen some major shifts in how America approaches cannabis. With all this activity, there are lots of opportunities for people to get in on the action. With all this growth, there should be a massive amount of opportunity.

Getting on a winning team in the marijuana field can be much more difficult than most people understand. It is not enough to be excited, you have to have something to bring some serious skills to the table if you want to stand out and keep up. The real question though is “What is the field?” Who better to give us the rundown than the people operating businesses currently in the market?

If your plan is to become a mover and shaker in the cannabis industry, you need to know the industries the strengths, weaknesses, opportunities and threats. You also have to reliably deliver. There is no shortage of “one and done” players looking to make a quick profit but not willing to do what it takes to succeed. If you have what it takes to succeed and want to get into the cannabis industry, you need to be relentless.
I hit the streets and asked some local businesses questions about their businesses. This week, my focus is on dispensaries. As the face that consumers see most, I felt it was the perfect place to start. Bend currently has over 20 dispensaries to pick from which made finding one easy. Oregon Euphorics and The Good Leaf help show how two businesses selling the same product to the same customer base can differentiate themselves in a crowded market and provide a focused service to a target audience.
I am so thankful that Oregon Euphorics and The Good Leaf took the time to engage with the broader community by sharing with me. The answers I received help highlight the need for a diverse set of skills and interests in this booming marketplace. Their answers also highlight the challenges that people in the cannabis industry face. So without further ado, here is the Q&A.

Getting on a winning team in the marijuana field can be much more difficult than most people understand. It is not enough to be excited, you have to have something to bring some serious skills to the table if you want to stand out and keep up. The real question though is “What is the field?” Who better to give us the rundown than the people operating businesses currently in the market?
I hit the streets and asked some local businesses questions about their businesses. This week, my focus is on dispensaries. As the face that consumers see most, I felt it was the perfect place to start. Bend currently has over 20 dispensaries to pick from which made finding one easy. Oregon Euphorics and The Good Leaf help show how two businesses selling the same product to the same customer base can differentiate themselves in a crowded market and provide a focused service to a target audience.
I am so thankful that Oregon Euphorics and The Good Leaf took the time to engage with the broader community by sharing with me. The answers I received help highlight the need for a diverse set of skills and interests in this booming marketplace. Their answers also highlight the challenges that people in the cannabis industry face. So without further ado, here is the Q&A.

Getting on a winning team in the marijuana field can be much more difficult than most people understand. It is not enough to be excited, you have to have something to bring some serious skills to the table if you want to stand out and keep up. The real question though is “What is the field?” Who better to give us the rundown than the people operating businesses currently in the market?
I hit the streets and asked some local businesses questions about their businesses. This week, my focus is on dispensaries. As the face that consumers see most, I felt it was the perfect place to start. Bend currently has over 20 dispensaries to pick from which made finding one easy. Oregon Euphorics and The Good Leaf help show how two businesses selling the same product to the same customer base can differentiate themselves in a crowded market and provide a focused service to a target audience.
I am so thankful that Oregon Euphorics and The Good Leaf took the time to engage with the broader community by sharing with me. The answers I received help highlight the need for a diverse set of skills and interests in this booming marketplace. Their answers also highlight the challenges that people in the cannabis industry face. So without further ado, here is the Q&A.

Q: Who are you?

A: Christina Fehrs – Owner / PRF of The Good Leaf.

A: Taylor from Oregon Euphorics.

Q: What does your company do in the marijuana industry?

A: A Dispensary.

A: A medical and recreational marijuana dispensary.

Q: What was the biggest challenge you had to overcome to get where you are?

A: Setting ourselves apart in the sea of dispensaries in Bend, OR.

A: City planning, and OHA [Oregon Health Authority] guidelines.

Q: What outside services or products does your company rely on to function?

A: CBD products made from Sootheen. They are available for anyone. They contain NO THC and are made from hemp.

A: Maintaining relationships with distributors.

Q: How has your company capitalized on the surge of talent looking to get into the industry?

A: Not really.

A: High quality selection and fair pricing. Keeping overhead low is key.

Q: Are you looking to hire new talent anytime soon? If so, what are you looking for?

A: yes, someone with vast medical experience who is great with patients and can advise them on how marijuana can be used for their health.

A: Budtenders.

Q: What is the biggest mistake most people make when they are looking to work with your company?

A: Don’t do their research as to what rules and regulations that we must adhere to. They expect me to educate them on what the state requires.

A: Punctuality and quality.

Q: What advice would you give to someone hoping to sign on with your company?

A: Put the time and dedication into stepping into a position that can make my life easier.

A: Honest and trustworthy.

Q: What areas did you see the most growth in last year?

A: Recreational patients looking for medical marijuana.

A: Flower sales.

Q: What about the least growth?

A: Tinctures.

A: Beverage sales.

Q: What is your target customer and why?

A: Those customers looking for a healthy and organic way to improve their lives.

A: 25-45 male and female.

Q: What is your actual customer base?

A: 35+ interested in marijuana for medical use. 75% of the recreational customers come in looking for health solutions.

A: 25-45 male and female.

Q: Many companies are afraid that the recreational market will hurt the medical patient base in some way. Do you share this fear and if so, why?

A: Not the market but unfortunately the new medical rules and restrictions that have arisen out of the recreational rules.

A: Yes, ability to supply a rec store without medical grown flower.

Q: Have you seen any company fail to provide medicine to patients because of recreational users? If so, what happened?

A: No, not that I know of.

A: Nope.

Q: According to the OHA, there are only 4,541 people in Oregon with a card for cancer while the total number of cancer patients in Oregon according to the American Cancer Society is 22,410. What steps (if any) has your company taken to provide for this population (products, pricing, education, services)?

A: We offer free consultations and information for anyone as well as substantial discounts for cancer patients. Depending on the patient and their situation we do whatever we can to make sure they get the meds that they need even if we have to donate it. We also offer a compassion program and donate meds for those in need.

A: Creating low cost options for medical patients.

Q: Given the limits that the state has put on the cannabis industry, how have you overcome the challenge of marketing?

A: word of mouth is our best avenue. Coupons up to this points has also been great.

A: A bit, mostly social media problems.

Q: Finally, what question do you wish I would have asked and what is your answer to it?

A: Financial issues – The state requires us to collect and pay taxes but there is no bank in Oregon who will work with dispensaries in Bend, OR. However the OHA and OLCC who receives money from dispensaries all have bank accounts. How is that legal if we can’t open one? With no bank account we can’t 100% legally process credit cards.

A: Do we feel that recreational and medical shops should be allowed in the same store? Yes we do, and I think it will be a bit of time, but that it will organically happen!